Sustainable Era

Kenneth Fisher, a famous investor and author of finance books, was among the first to tackle the concept of ‘market narratives’ in depth, albeit with a practical approach. In his book Market Never Forget (But People Do)[1], the American billionaire financier emphasises the importance of the perceptions and stories that investors tell themselves to justify their decisions. However, it was Robert Shiller, Nobel laureate in economics, who formalised the topic,[...]